Job Title:   Market Research Analyst
Job ID#:     MRA0622
Employer: Phoenix Tree Publishing Inc
Worksite:  5660 North Jersey Avenue, Chicago, IL 60659
 
Responsibilities: 

• Analyze marketing strategies and campaign measurement for the foreign language education market;

• Lead research on K-16 foreign language demands through survey tools to drive marketing strategies;

• Assess current products’ performances for immersion programs in global markets through sales database;

• Direct digital marketing projects with setting optimized KPI and ROI to maintain social media;

• Analyze consumer segments from the membership database for product development and initialize Geographic Information System (GIS) for the market report using Pivot Table functions;

• Use Pivot Table functions to manipulate, clean, and sort data across platforms to target the potential customers depending on engagement patterns and market trends;

• Research on pedagogies and transfer the results to quantitative data to direct new publication launch;

• Analyze the effectiveness of academic exhibition and online marketing activities;

• Track website traffic and conversion rate; contribute SEO through Google Analytics to increase sales.

 Requirements: 

• Master’s Degree in Marketing analytics or closely related field.

• Proficient in PivotTable.

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To apply, mail CV with Job ID#: MRA0622 to Wanchao Chen, 5660 North Jersey Avenue, Chicago, IL 60659